HR and recruitment professionals are getting more creative about how they share their content.

Instead of sharing career advice through traditional means like a blog post, for example, more and more professionals in the recruitment and HR industry are creating videos and posting them on the video-sharing platform – TikTok.

So in this article, we’ll discuss the top three hashtags used on TikTok by recruiters and HR professionals to help them gain traction and why it’s important to incorporate different types of social media into your organization’s strategy.

Employee advocacy tech group PostBeyond compiled a list of these top three trending hashtags in the past year to help employers navigate TikTok:

• #worklife gained 4.7 billion views

• #jobtips gained 2.2 billion views

• #career advice gained 1.4 billion views

Marketing Director Daniel Ku told the Human Resource Director that “the careers community is home to many industry professionals offering advice, whether [they] be dedicated career coaches or more industry-specific content creators.”

Ku also added that TikTok is the platform of choice for “personable and quick-fire career content” – which is exactly why it’s something to consider for recruiters and HR professionals. Converting blog posts and social media infographics into quick 30-second videos on TikTok can help you reach a much greater audience. Having a TikTok account can also help to attract students and recent graduates to intern, volunteer, or even work at your company, as TikTik videos can be used as another way to show off your company's culture.

So what if you aren’t ready to incorporate TikTok into your strategy? There are still ways for you to incorporate and use social media on a daily basis. For example, when you’re in the process of doing background checks on a prospective candidate, you can use social media as an extra vetting step. What pops up when you Google the person’s name? Are there any inappropriate pictures? Did they make any insensitive comments publicly? By doing this you are making sure that the candidate can represent your business and brand professionally.

You can also use tools like LinkedIn to find potential candidates. This platform gives you the opportunity to grow a network of professionals from various fields and by just simply reaching out to one of them they may have the perfect job seeker in mind for you.

References:
HRD

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